Challenge An AI product whose value isn’t obvious from a screenshot or a feature list.
Solution A homepage explainer that shows the core workflow in motion, in plain language.
Deliverable 60-second product explainer for the hero section.
Explainer videos for B2B SaaS
Explain your SaaS in 60 seconds.
We help B2B SaaS companies turn complex products into clear, conversion-focused explainer videos their customers actually understand.
01 Why video
Shipping a product has never been faster. Getting it understood hasn’t caught up. Great products get skimmed, misread, and closed every day — not because they’re bad, but because nobody translated them.
AI tools collapsed the cost of building software. They did nothing for the cost of being understood. That gap is where good launches stall — and it’s the only thing we fix.
02 Our approach
We don’t explain everything.
We explain the one thing that matters.
Most explainer videos fail because they try to say everything. Every Aurevon script starts with one question: what does your customer absolutely need to understand in the first 15 seconds? Everything else serves that. Scroll to scrub the arc.
0:00 – 0:10
The problem
Your user’s pain, said out loud in their own words. They should think “that’s me.”
0:10 – 0:25
The solution
Your product enters. One sentence on what it is — not a feature tour.
0:25 – 0:50
How it works
Three steps, max. Real UI, screen-recorded, cut fast with motion overlays.
0:50 – 1:00
The CTA
One clear next move. Not three buttons and a newsletter.
0
seconds to earn attention. If the hook misses, the other 45 seconds don’t matter.
0
core message per video. One idea, made unforgettable — not a feature tour.
0
steps, maximum, to show how it works. Clarity is subtraction.
03 Selected work
Case studies,
not just clips.
Real explainers we’ve shipped, each built around a single job: make one product, one workflow, one idea instantly clear. Fast-paced screen capture, slick motion overlays, a story arc that actually converts.
Challenge A multi-sided product that needed to earn trust in the first few seconds.
Solution A single clear narrative arc, built around the one job the product does best.
Deliverable 60-second hero explainer, screen-recorded and motion-cut.
Challenge A prospecting tool whose speed advantage is hard to show in a static demo.
Solution A workflow-first explainer that proves the speed instead of claiming it.
Deliverable 60-second SaaS explainer, real product UI throughout.
Challenge A daily-use product competing for attention against habit, not just other tools.
Solution A tight, relatable hook followed by one clear demonstration of the core loop.
Deliverable 60-second SaaS explainer for launch and onboarding.
04 Packages
Scoped to your product,
priced to your goals.
Every engagement is quoted to scope — no two SaaS products need the same thing. Tell us what you’re building toward and we’ll come back with a proposal, not a price list.
Homepage Explainer
the flagship 60-second video for your hero section
- 60-second hero explainer
- Script & messaging written for you
- Screen-recorded UI, motion-cut
- Revision round included
- MP4 + web-optimized file
Feature Explainers
short videos that make a single feature instantly clear
- Focused, single-feature narratives
- Built to sit inside product pages or in-app
- Script & messaging written for you
- Consistent visual language across the set
Launch Campaign
hero explainer + social cuts for a coordinated push
- 60-second hero explainer
- Short-form cuts for X / LinkedIn / IG
- Launch-day messaging alignment
- Timed to your ProductHunt / launch date
Enterprise Video Library
an ongoing set of explainers across your product
- Homepage, feature, and onboarding explainers
- Dedicated production slot
- Consistent system across every video
- Scales as your product does
05 Try before you buy
See how we’d explain your product —
before you pay a cent.
Send us your homepage. We’ll come back with exactly how we’d structure your first 60-second explainer — no commitment, no catch.
- Suggested script outline
- Visual & motion direction
- Messaging recommendations
06 Straight answers
The questions
serious buyers ask.
Can you work with confidential, pre-launch products?
Yes. Pre-launch and stealth-mode SaaS is a large share of our work, and we sign an NDA as standard practice — send yours over on the strategy call, or we can send ours.
Do you work with early-stage startups, or scale to enterprise?
Both. A single homepage explainer for a pre-seed founder and an ongoing Enterprise Video Library for a larger team are different scopes — the standard of thinking behind them isn’t.
How involved do we need to be?
One strategy call, plus async review of the script and cut. Most founders spend under an hour of their own time on a project, start to finish.
What’s your typical turnaround?
1–2 weeks depending on scope. A single homepage explainer moves faster than a full video library — we’ll give you a real timeline on the strategy call, not a generic promise.
What if the first cut misses?
You approve the script before a single frame gets animated, which is where 90% of misses die. If the cut still lands wrong, your revision round exists for exactly that. We don’t consider a video delivered until you’d put it on your homepage.
Can’t I just prompt an AI to make this?
You can generate footage. You can’t generate judgment. The hard part of a 60-second explainer isn’t the pixels — it’s deciding what not to say, in what order, to a stranger with a 10-second attention span. That’s positioning work, and it’s the half of this you actually pay for.
07 The next move
Let’s map out
your first explainer.
A 20-minute strategy call. No obligation. If we don’t think video is the right move for you right now, we’ll tell you — on the record.